MS 365 Apps for Marketing
Without the directed and optimised marketing processes, it’s almost impossible for any business to survive in the industry. It highlights the significance of streamlining teams and processes with the right set of tools and applications. This is where MS 365 suite plays a crucial role as it’s a set of applications covering distinctive business process areas.
This article is a part of the series ‘MS 365 Apps for Businesses Processes’ where we explore MS 365 applications for significant processes. This is Part 4 of the series, and you can also refer to the previous parts (Part 1, Part 2, and Part 3) which cover the MS 365 Apps for Project Management, HR, and Finance management.
To start with, let's understand the significant tasks and responsibilities handled by the Marketing department of an organisation:
Marketing Team
The marketing team of any organisation is responsible for ensuring that the brand identity, business service(s)/product(s), and distinctive features are communicated to the target audiences correctly. From launching marketing campaigns to maintaining social media handles and collecting analytics to improve the processes – These all are the responsibilities of the marketing department.
This highlights the requirement of having effective tools to make the planning and execution easier for the department.
Microsoft Tools for Marketing
The following tools stand as a great fit to effectively manage an organisation’s marketing processes:
Microsoft PowerPoint
MS PowerPoint is an extensive presentation application that comes equipped with a range of features like creative slide decks, collaborating on completed presentations, and multiple presentation capabilities. Additionally, with Copilot, it's easier to generate and expand ideas. MS PowerPoint has an online and offline version both to take collaboration and ease of use one step ahead. The marketing team can utilise it for all their marketing presentations, proposals, and dump of creative ideas.
MS PowerPoint is a part of the MS 365 Business Basic plan that costs $6/user/month with an annual commitment.
Microsoft Teams
MS Teams is a must-have to ensure effective marketing processes. This is because successful marketing is backed by brainstorming and collaboration. And it’s exactly what MS Teams offers. From messages to conference calls, MS Teams makes it easier to communicate ideas and feedback.
When subscribing to an annual plan, the MS Teams Essentials costs $4/user/month.
Microsoft Forms
MS Forms is a free tool that helps conduct online surveys and collect feedback. The marketing team can utilise it to collect feedback, whether that’s from an internal team on the proposed idea or the website visitors to collect questions on the new launch. The best part about MS Forms is that it allows you to visualise the results in live mode, while you can apply built-in analytics on the data as well.
It is a free tool and part of Office 365.
MS Word is a part of the MS 365 Business Basic plan that costs $6/user/month with an annual commitment.
Microsoft Word
MS Word is one of the most popular word-processing applications. With the online and offline versions of MS Word, the marketing team can collect the findings of competitor research, document the discussion points, and utilise it to collaborate via comments.
MS 365 Enterprise plans are inclusive of MS Planner application, whereas you can also opt to utilise it at $10/user/month.
Microsoft Planner
With creative ideas, it's always the best idea to lay them out visually and that’s what MS Planner allows you. The marketing department can also utilise it to plan and track marketing campaigns.
With the right marketing strategies optimised for the target audience, the business cannot only sustain but flourish in the industry. Having managed marketing gives you a competitive advantage over others. Therefore, it's always a wise decision to invest in tools and applications that help streamline marketing processes.
If you want to learn further about how these tools can specifically help your business’s marketing department, our coaches are a click away.
